Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Sky Cinema to show toilet paper ad 273 times in 24 hours to celebrate Groundhog Day
In celebration of Groundhog Day (2 February) Sky Cinema is showing back-to-back screenings of the iconic 1993 film for 24 hours.
Sky creates football transfer window parody for DfE teacher recruitment ad
Sky Media has taken inspiration from the football transfer window for its ad new TV campaign with the Department for Education, which calls on industry professionals to transfer their industry skills to further education.
Ogilvy names new head of marketing science for UK and EMEA
Ogilvy UK has appointed Rob Chandler as its new head of marketing science for its UK and EMEA operations.
Sky becomes first UK publisher to report off-platform video success
Sky Media has become the first UK digital advertising publisher to be able to report off-platform distributed video, bringing transparency to the sector.
Sky reveals five winners of £2m Sky Zero Footprint Fund
Sky has announced five eco-friendly brands as winners of this year’s £2 million Sky Zero Footprint Fund sustainable advertising initiative.
Sky broadband ad banned after BT complains to regulator
The ASA has banned a online Sky Broadband ad after complaints by rival firm BT that it was ‘misleading’ customers over price comparisons.
Sky goes 3D with roadside DOOH campaign promoting new TV box
Sky is promoting its new dishless TV product and package, Sky Stream, with a vibrant 3D with a Global digital-out-of-home (DOOH) campaign.
Boots celebrates a ‘perfectly imperfect’ summer with biggest ever campaign
Boots biggest ever summer campaign – ‘perfectly imperfect’ – kicks off with a 30-second spot during Love Island on Monday 5 June.
New Stance hires former Sky director to run new business and marketing
Miroma Group’s influencer marketing and creative social agency New Stance has hired Barry Louth as its new business and marketing director.