Non-profit organisation Purpose Disruptors and the University of Portsmouth have formed a government-backed partnership to help measure and improve sustainability in advertising. The Knowledge Transfer Partnership, which is jointly funded…
Read MoreEarth Day: 1,000 agencies pledge to ditch fossil fuel clients
Some 1,000 agencies have publicly pledged to stop working with fossil fuel polluters as they have signed up to join Clean Creatives’ campaign. While celebrating the milestone figure, Clean Creatives…
Read MoreThe Guardian, OMG, Publicis and Dentsu sign up to IAB sustainability initiative
The IAB UK has received strong backing from across the digital advertising supply chain for its latest Environmental Sustainability FAQs.
Leo Burnett partners with Prince William’s Earthshot Prize
Leo Burnett UK is launching ‘The Green Fund’, which will see it offer pro-bono services to all Earthshot Prize winners and finalists from 2024.
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Climeworks showcases cutting edge carbon removal tech in OOH campaign
Climeworks is raising awareness around the practice on the global stage to coincide with the COP28 conference currently taking place in Dubai.
‘AI will find a way’: Kantar’s top ten predictions for 2024
Embracing AI, focusing on brand culture and ramping up the battle for attention are in Kantar’s top 10 predicted trends for marketers in 2024.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
Oatly offers free advertising to diary brand’s with transparent ‘climate labelling’
Oatly is calling for ‘climate labelling’ and offering free ad space to any dairy company that is transparent about its carbon footprint.