The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Public ‘twice as likely’ to trust ads following ASA awareness campaign
The ASA’s latest ad campaign was revealed to significantly boosted public trust in the advertising industry, one of the regulator’s key priorities.
AA welcomes Labour’s plans to open up creative sector to working classes
Labour’s Sir Keir Starmer has pledged to make the creative arts accessible to every child as part of his vision to unleash a ‘generation of creativity’.
DCMS secretary praises advertising’s vital role as powerhouse of UK economy
The DCMS secretary has re-iterated the government’s commitment to delivering £15 billion of extra economic growth and a million more jobs.
WARC ups 2024 ad spend projection after strong end to 2023
UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
UK ad market narrowly avoids contraction with 1% growth
Online channel growth has enabled the UK ad market to avoid contraction after close to £9 billion was sent across Q2.
Advertising Association creates taskforce to oversee AI’s impact on industry
The Advertising Association has convened an industry-wide taskforce to review the opportunities that AI can offer to UK advertisers.
Data: Creative advertising remains a key driver of consumer trust
Enjoyable creativity in advertising remains a major driver in the public’s trust, yet factors like a person’s worldview can still affect their experience.
UK ad spend rose by 8.8% to £34.8bn in 2022, AA/WARC report finds
The Advertising Association (AA) and WARC Expenditure Report has found that the UK’s ad market grew by 8.8% to reach £34.8 billion in 2022.
UK advertising market’s Covid recovery continues with growth set to total £36bn this year
The UK advertising market is continuing to recover from the effects of Covid 19, with growth set to reach £36 billion this year.