Out-of-home advertising specialist Ocean Outdoor is running its 13th annual digital creative competition, with entries now open, six winning concepts will be able to benefit from a £500,000 prize fund.
The competition aims to foster bold new ideas in the digital out-of-home (DOOH) sphere, with the six winners to be selected by a panel of independent expert judges. Two award categories have been announced for this year’s competition – one for brands and a second for charities.
Entries from across the depth and breadth of the advertising and marketing industries have been invited to take part, with six of the best original ideas receiving prime coverage throughout Ocean Outdoor’s (DOOH) network – which spans various retail and city-centre locations including including Westfield London, Westfield Stratford City and Canary Wharf. Competition winners will also be able to gain lucrative exposure at London’s Piccadilly Lights.
This year’s competition will be focused on how brands can maximise the combined use of DOOH and social media to drive campaigns and create a lasting impression on consumers.
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“For 13 years, globally award-winning ideas have been submitted by the media and creative industries, placing digital out of home at the centre of creativity and the media plan,” Ocean head of marketing and events, Helen Haines said.
“Our awards raise the bar and this shone through once again this year when one of our 2021 winners Forever Beta was awarded a bronze Cannes Lions for their campaign in association with The Big Issue.
“DOOH continues to build brand value well beyond the physical screen. It’s one of the most amplified and shared communications channels across earned and social media, propelled by epic techniques like DeepScreen™. It’s these sort of concepts that we are looking for. All you need is an idea and if you win, we will make it happen.”
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