Barclaycard has renewed its entertainment partnership with media firm Global for another five years, building on a successful three-year old partnership.
The move will see the financial services firm continue to lend its name to some of the biggest events in the brand’s portfolio including Capital Radio’s star-studded Summertime Ball and Jingle Bell Ball.
The deal will also include further events such as Global’s Make Some Noise Night, annual charity gala that raises money to help small charities across the UK and Classic FM Live a biennial celebration of classical music at the Royal Albert Hall.
“Global continues to deliver incredible world-class events with the biggest music stars that reach millions. Our partnership with them has enabled Barclaycard customers to get unrivalled perks, from exclusive artist performances to discounted pre-sale tickets,” Barclaycard head of sponsorship, Dan Mathieson said.
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“Extending the partnership for another 5-years enables us to deliver bigger and bolder perks than ever before, giving Barclaycard and Barclays Premier cardholders the very best live music experiences. We are delighted to renew our successful partnership together.”
As part of the sponsorship agreement, Barclaycard customers will get 10% off pre-sale tickets and exclusive benefits at Global’s events when they pay with their Barclaycard or Barclays Premier Card.
Global chief commercial officer, Mike gordon added: “Since 2020, we’ve worked with Barclaycard to create incredible entertainment together for our audiences.
“We’ve had surprise performances from Sam Ryder, an augmented reality Anne-Marie on London billboards, dance performances from TikTokers Brookie and Jessie, and many more. All while delivering money can’t buy experiences for Barclaycard customers too. We’re very excited to continue building on the success of the last three years and deliver even more exciting experiences together for the next five.”
