Toyota is looking build anticipation for the upcoming 2024 Paris Olympic and Paralympic games with a new integrated campaign.
The Guardian, OMG, Publicis and Dentsu sign up to IAB sustainability initiative
The IAB UK has received strong backing from across the digital advertising supply chain for its latest Environmental Sustainability FAQs.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Data: Top advertising board members linked with climate polluters
New research from campaign group Clean Creatives and climate-focused publication De Smog reveals that top board member’s polluting links.
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Dentsu X CEO Beth Freedman departs suddenly following leadership restructure
Dentsu X’s chief executive officer, Beth Freedman is set depart her role after more than three years in post following a leadership reshuffle.
Dentsu forecasts flat year ahead after ‘challenging’ 2023
Dentsu has said that it expects to see organic growth of 1% across 2024, after a turbulent 2023 in which it saw unremarkable organic revenue.
Dentsu partners with GoodNet to create ethical index for brands
Dentsu has partnered with ethical media and intelligence company Goodnet to launch a new Ethical Media Index (EMI) in the UK.
Dentsu UK and Ireland to axe 2% of jobs
Dentsu UK and Ireland is set to axe 2% of its jobs as part of its ongoing ‘One Dentsu’ restructuring programme, with 4% up for consultation.