Carlsberg Marston’s Brewing Company has announced a rebrand of its Shipyard ale range.
The new rebrand features a new design which will feature on the entire range, alongside a new POS, which will also be rolled out at the end of the month, which will be further enhanced by Shipyard’s first ever UK advertising activation.
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The redesigned Shipyard logo now fully incorporates the iconic “Federal Jack” Schooner sailing vessel, which was built in Kennebunk Harbour, Portland Maine in 1908, the same site as the original Shipyard Brewery.
“The refreshed design for Shipyard launching here in the UK reflects a much bolder iconography to put our credentials front and centre, which in turn allows us to tell our story,” Shipyard brand manager Al Cross said.
“It certainly reflects the values that underpin our approach to brewing too: a great respect for our heritage; a proud commitment to quality; and a real love and passion for creating refreshing, authentic and adventurous beers.”
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