MND Association will use the Coronation Street storyline alongside its new, emotionally charged advert to increase awareness of the disease.
System1 ranks its top 10 shortlisted Cannes Lions ads
As this year’s Cannes Lions Awards draw to a close, System 1 has revealed one last category for this year’s nominated adverts – the people’s favourite choice.
Alan Shearer returns to McDonald’s advert after 25 years
Alan Shearer has reprised his role in the latest McDonald’s ad, celebrating 100,000 meals donated and marking 25 years since the original film.
Worth the weight: Gymshark’s chief branding officer on marketing its flagship
MB caught up with Gymshark’s chief branding officer Noel Mack and CEO Ben Francis at Gymshark’s new store with to discuss the importance of marketing, campaign successes, failures and fierce competition.
Christmas ads 2022: H.Samuel unwraps the sparkle
High street jeweller, H.Samuel, has launched its multi-channel Christmas campaign, earlier than usual ahead of Black Friday and Cyber Monday.
Big Shaq fronts Jägermeister ‘ice cold’ campaign for Oxford Street pop-up
Big Shaq is starring in a promotional video for Jägermeister’s latest “ice cold” campaign, an immersive pop-up shop on London’s Oxford Street.
Christmas ads 2022: Very kicks off the festive season with TV campaign
Very has kicked off the festive season with a TV advert celebrating the “lots of days” of Christmas – key moments that make up the holiday period.
Go Compare uses The Voice sponsorship to reveal new rebrand
Comparison site Go.Compare, formerly GoCompare, has used its new sponsorship of ITV’s The Voice UK to unveil its new rebrand.
Birds Eye mocks KFC with billboard takeover
Birds Eyes’ Green Cuisine has plastered its new ‘go green’ advert on existing KFC billboards, urging customers to ditch meat and plate up the FMCG giants plant-based dippers instead.
Paloma Elsesser stars in new Zalando ad
Fashion and lifestyle retailer Zalando has launched its latest ‘Make Your Own Moment’ campaign, staring supermodel Paloma Elsesser.