Online genealogy site Ancestry.com has appointed Little Dot Studios a contract to manage the YouTube channel content for Ancestry Studios, the firm’s entertainment arm.
Beginning with immediate effect, the collaboration will see Little Dot Studios oversee all of the brand’s YouTube channel content, including channel management and strategic paid media consultancy.
The moves comes as Ancestry.com looks to develop its entertainment offering, with Little Dot Studios tasked with promoting ‘Finding Your Roots, a linear broadcast series now in its tenth season.
“We are thrilled to partner with a leader in channel management on the world’s largest streaming platform,” Ancestry Studios head of partnerships, Phillip Bellezza said.
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“Little Dot Studios offers the strategic insights and global support structure to expand our reach and improve engagement with global audiences that are passionate about the stories of discovery and connection that Ancestry have a long history of bringing to life.”
The digital content studio will now play a leading role in shaping Ancestry.com’s entertainment content, audience and paid media approach, as well as its main remit of organic channel management.
Little Dot Studios managing director of entertainment, James Loveridge added: “As we expand our consultancy portfolio, this collaboration exemplifies what we love to do with brands; maximise content potential and audience engagement.
“The partnership was a perfect fit due to our growing history catalogue in the business and the team and I can’t wait to create an engaging destination for Ancestry’s global community.”
