Wine brand Hardys has unveiled the return of its national TV campaign ‘Certainty’ which will run until 7 May.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Doritos fires up new partnership with Burger King (literally)
Doritos has unveiled a new collaboration with Burger King by setting fire to its own out-of-home (OOH) billboard.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
FCA blocks over 10,000 Instagram, Facebook and YouTube ads
Over 10,000 misleading financial promotions featured on social media platforms Instagram, Facebook and YouTube have been targeted by the FCA.
Wild deodorant ad featuring masturbation banned for targeting children
A YouTube ad for Wild deodorant – which features a masturbation scene – has been banned by the ASA for inappropriately targeting children.
Veganuary ad aims to inspire world to try vegan diet in January and beyond
Veganuary – a vegan diet-promoting charity – has released an advertisement to inspire the world to try vegan for January ‘and beyond’.
Weetabix campaign asks nation to try new cereal recipes and ‘think outside the yellow box’
Weetabix has unveiled a new creative to inspire the nation to ‘think outside the yellow box’ when it comes to eating the UK’s ‘favourite’ cereal.
PrettyLittleThing partners with Wall of Productions to create YouTube series
PrettyLittleThing has partnered with Wall of Productions to launch a YouTube series centred around a host of female content creators.