According to digital media data and analytics platform, DoubleVerify (DV), attention-grabbing ads are key to marketing performance.
Christmas ads 2022: Disney launches final ‘From Our Family To Yours’ advert
Disney has released its Christmas advert for 2022, marking the final instalment of Disney’s From Our Family To Yours series of holiday adverts.
Google sales growth slows as YouTube ad revenues decline for the first time
Alphabet, owner of Google and YouTube, has said that sales increased by just 6% in the three months to September as brands cut their ad budgets.
Channel 4 partners with Lego Group for new digital content series
Channel 4 has partnered with the Lego Group to launch ‘Kids Rebuild the Future’, a new digital series set to go live on the broadcaster’s…
Argos unveils AI campaign to help shoppers ditch grey interior design
Argos have launched a new AI campaign to break the nation’s obsession with ‘greige’ interior design.
YouTuber group Sidemen’s restaurant chain partners with Farnham Town
YouTube group the Sidemen’s restaurant chain, Sides, has unveiled its new partnership with Farnham Town to become the football club’s front of shirt sponsor of the newly released 2022/23 away…
Read MoreThe School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
Cathedral City unveils £5m ‘Our Make it Better Cheddar’ campaign
Cathedral City has unveiled a £5 million campaign titled ‘Our Make it Better Cheddar’ in a bid to showcase the ways in which the cheese is made.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.