Beauty retailer Superdrug is set to launch its first-ever TikTok marketing campaign, spearheaded by an in-store and on-platform talent show.
Brands react to Boris Johnson quitting as PM on Twitter
Brands have been reacting to the news that Boris Johnson has quit as Conservative leader on Twitter.
NatWest to launch first-ever TikTok campaign to promote ‘Business Builder’ toolkit
NatWest has launched its first campaign on social media platform TikTok, developed by London agency VaynerMedia.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Crisps in the sandwich or out? Walkers works with Initials agency to settle the debate
Walkers has worked with agency Initials to settle the debate on whether sandwiches are better #CrispIN or #CrispOUT with an exclusive event.
Check the socials: Why travel brands should keep TikTok in their targets
Socially Powerful’s head of strategy Lloyd Williams explains why it’s time for the travel industry to step up and start using TikTok to speak to consumers.
TikTok teams with Emplifi to give brands streamlined platform experience
Unified customer experience platform Emplifi has been named as an inaugural member of TikTok’s Marketing Partner Programme.
Netflix explores live streaming option with possible unscripted series and stand-up specials
Netflix is considering whether to include live streaming as part of its service, with live unscripted series and stand-up specials a possibility.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Wavemaker agency named Media Agency of Record by SeatGeek
Creative agency Wavemaker, has been appointed Media Agency of Record (AOR) by ticketing technology service, SeatGeek.