Creative agency Wavemaker, has been appointed Media Agency of Record (AOR) by ticketing technology service, SeatGeek.
Prior to this appointment, Wavemaker was named 2021 Media Agency of the Year by MediaPost, and 2020 US Media Agency of the Year by Adweek.
SeatGeek’s internal designation process challenged competing agencies to raise awareness of the company by driving brand preference and aligning the brand with big moments in culture as the ticketing technology firm looks to make its product a household name.
“Wavemaker differentiated itself throughout the selection process by positively provoking us to push our own thinking and presented us with bold approaches for category disruption,” SeatGeek vice president of media and growth marketing, Steven Quach, said.
“We were also impressed by the agency’s approach to holistic media planning and finding strategic audiences across legacy and new brand media at scale.”
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Wavemaker’s current clients include Bumble, Coinbase, Square, Zwift, DiDi, Flixmobility and TikTok.
The agency intends to focus on brand media for SeatGeek and will set out to encompass strategy, planning, investment and activation, through video and out of home platforms.
Wavemaker North America chief operating officer, Sharb Farjami, added: “SeatGeek is poised to become the fastest-growing scaled company in its category.”
“We’re thrilled our provocative approaches resonated and are eager to help SeatGeek rapidly expand as a global technology ticketing leader. The SeatGeek team likes a challenge and we’re excited to push boundaries together.”
The creative agency employs 7,200 people across 90 different markets.
Wavemaker executive director and new economy lead, Brad Backenstose, concluded: “Our passionate team shared the right strategy for propelling SeatGeek to be the first brand that comes to mind for consumers looking to buy tickets to live events.”
“SeatGeek was impressed with our category knowledge and proven success driving growth for like-minded brands as well as our rigorous approach to accountable measurement as we track towards growth targets.”
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