Boris Johnson has quit as Conservative leader following discoveries made about his handling of sexual misconduct allegations that caused many of his peers to resign from their positions.
Several brands have been reacting to the news via Twitter.
Before the PM announced his resignation, supermarket chain Iceland chimed in by writing: “Having trouble keeping your cabinet full?”
“Shop everyday essentials from Iceland.co.uk”
— Iceland Foods ❄️ (@IcelandFoods) July 6, 2022
Once Brewdog heard the news the brand questioned whether it was “too early to start prepping for the leaving party”, teasing a new line of exclusive beers.
Is it too early to start prepping for the leaving party*?
(Sorry, work event)
Tell us which of these beers we should brew… if enough of you are keen, we'll make the damn thing pic.twitter.com/aWHzWPcUhG
— BrewDog (@BrewDog) July 6, 2022
Ryanair, who have also been taking TikTok meme culture by storm lately, posted a video of US singer Usher dancing to music.
Tory Party: we resign, we resign, we resign
Boris: pic.twitter.com/t3ek57Z3GV
— Ryanair (@Ryanair) July 6, 2022
Greeting cards marketplace Thortful decided the news provided ample opportunity to promote their leaving cards.
👏 @thortful pic.twitter.com/hcYm29xHiR
— Cal (@itscallumclark) July 7, 2022
Paddy Power, who recently had one of its ads banned by the Advertising Standards Authority (ASA), wrote:
“BREAKING: Boris Johnson is currently in Number 10, putting his finger to Nadine Dorries’ head and saying “I’ll be right here” like E.T. the Extra-Terrestrial. More to follow.”
BREAKING: Boris Johnson is currently in Number 10, putting his finger to Nadine Dorries' head and saying "I'll be right here" like E.T. the Extra-Terrestrial.
More to follow.
— Paddy Power (@paddypower) July 7, 2022
READ MORE: Advertising authority bans ‘misleading’ Paddy Power radio advert
TalkSport believe that there is “only one man who can come in for #BorisJohnson” …
There is only one man who can come in for #BorisJohnson and steady the ship. pic.twitter.com/qhOAqWoVIg
— talkSPORT (@talkSPORT) July 7, 2022
More brand reactions to follow.
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