Clothing brand Paul Smith has released a new campaign ‘What Makes You Happy’ led by the trainspotting TikTok creator Francis Bourgeois.
Pepsi targets youthful audience with TikTok collaboration for new campaign
Pepsi has partnered with Italian TikTok star Khaby Lame in the run up to the US release of its latest beverage, Pepsi Nitro. Pepsi Nitro will hit the shelves on…
Read MoreAmazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.
Rise at Seven ventures into paid media with director appointment
Advertising agency Rise at Seven has hired Nick Handley as its new performance director to expand into the Amazon marketplace and paid media.
TikTok unveils music distribution platform SoundOn
TikTok has launched a new music marketing and distribution platform SoundOn, which will allow artists to directly upload their music to the social media app. SoundOn will also enable creators…
Read MoreKFC to launch grant offering TikTok creators £500k
KFC has unveiled ‘a first-of-its-kind’ grant, #KentuckyFriedGivingChallenge, offering TikTok creators cash grants worth over half a million pounds.