Unified customer experience platform Emplifi has been named as an inaugural member of TikTok’s Marketing Partner Programme, with the aim of enabling marketers to more easily create, manage, and measure the content they have created on the social media platform.
It is hoped that the new partnership will give brands a more complete understanding of their core audience and allow for increased direct engagement.
One of the primary beneficiaries of the TikTok Marketing Partner Programme is French sports team Paris Saint-Germain, the first football cub to reach 10 million followers on the platform, which has now managed to increase that following to over 25 million, becoming the largest sports organisation on the Chinese social media service.
The integration of Emplifi will now give marketers access to its social marketing cloud, allowing brands to more efficiently manage and understand their TikTok content, whilst also helping them to better quantify the engagement and response to their content
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“Thanks to the integration of TikTok Content Marketing specialty, it has never been easier for marketers to use Emplifi Social Marketing Cloud to manage, optimise, and scale their TikTok content marketing efforts,” Emplifi CEO Mark Zablan said.
“TikTok analytics can be added to the workflow to analyse interactions, engagement rates, video views, geographic data, and more.
“Social media teams can now have a holistic view of their performance across all social channels – including TikTok – all in one place.”
TikTok head of ecosystem partnerships Melissa Yang added: “At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities.
“We are excited to welcome our new content marketing partners into the Tiktok Marketing Partner Programme, and to be collaborating with some of the most trusted partners in the industry.
“These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”
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