Tesco is offering Clubcard members across the UK the chance to become the voice shoppers hear at checkouts in its latest TikTok competition.
Marketing missteps – five of the messiest PR disasters in recent times
Marketing Beat delves into some of the muddiest marketing missteps in the industry and explores how they might be better avoided.
Trollied Tesco trolley helps shoppers lower their spend on mobile phone bills
Tesco Mobile’s latest advertisement features a free-roaming trolley on a mission to save the nation money on mobile phone bills.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Tesco launches UK’s largest digital ad network to reduce ad-spend wastage
Tesco has added 100 out-of-home digital screens to its 400-strong collection, making it the UK’s largest digital advertising network.
Is Asda’s yellow Just Essentials value range a branding nightmare?
Branding and design experts discuss Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.
Primark recruits former Tesco brand boss to lead its marketing
Primark has appointed Michelle McEttrick as its first chief customer officer in a bid to boost its marketing and customer communications.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
Madrí Excepcional beer debuts £3.5m ad campaign with Havas London
Spanish lager Madrí Excepcional has unveiled its first ever ad campaign in a bid to build on the brand’s pre-existing success in the UK.