Nando’s fires up new brand platform ‘This Must Be The Place’ with cameo from Bukayo Saka

Nando’s has unveiled a new brand platform and national campaign titled ‘This Must Be The Place’, featuring cameos from footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.

Directed by Jonathan Entwistle – the creator of the cult Netflix series ‘The End Of The F***ing World’ – the upbeat film sees a person talk his mates through a memorable night at Nando’s.

The campaign intends to embody the chicken chain’s to bring people together, “not only over delicious flame-grilled Peri-Peri chicken, but over unique shared experiences too”.

“Nando’s is such a unique place!” director Jonathan Entwistle said. “As a restaurant it obviously has its own distinct personality, but as a brand it offers the opportunity to be really playful and cool. I wanted to make sure this energy ran through the film. Layering up the Nandos stories with the really distinct characters from the creative allowed me to really nail a tone that is so perfectly Nando’s.”

As well as the film launch, Nando’s has also unveiled its first ever sonic logo, inspired by the brand’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants.

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Nando’s head of brand Hannah Smith added: “We’re excited to launch This Must Be The Place – our new creative platform that will inform all brand activity moving forwards.

“We’re so proud to be able to offer such a unique experience as a restaurant – whether it’s trying a new spice on the PERi-ometer or telling your mates about a first date you had – everyone has a Nando’s story, and that’s what This Must Be The Place represents. It’s a message that we will be championing throughout the business, and we have a heap of activity planned throughout the year.”

The campaign – developed in partnership with its media agency Zenith, and creative agency New Commercial Arts – will roll out across TV and video-on-demand (VOD), cinema, out-of-home (OOH), social and radio.

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