Netflix’s president of worldwide advertising Jeremi Gorman announced that the streaming service’s cheaper advertising tier subscription has nearly five million global monthly active users.
During an advertising presentation from Netflix, the company said that the ad-tier member base has “more than doubled” since the start of the year, according to The Hollywood reporter.
While the subscription service launched six months ago and the streaming giant’s global subscriber base is 232.5 million, co-CEO Greg Peters highlighted the fact that over a quarter of those in countries where the service is available chose the option.
“The signals are promising: engagement on our ads plan is similar to our comparable non-ads plans,” Peters said. “That’s critical because it all starts and ends with consumers. It’s why, despite all the competition out there, Netflix is the most popular streaming service today. To be the one to watch, you need everyone watching. And that’s what sets Netflix apart.”
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The company’s content chief Bela Bavaria also said the service has become popular because it is “super serving our audience – giving you something you will really love, that will really satisfy you.”
“To super-serve our members we have to focus on quality, with the understanding that quality, like beauty, is in the eye of the beholder,” she added.
