Mark Zuckerberg’s Meta is set to take on Twitter with the development of a new text-based app that could be launched as soon as next month.
Baileys launches accessible social campaign in partnership with RNIB
Bailey’s has this week launched a new campaign designed to make its treat content more accessible to blind and partially sighted people.
Meta executives consider banning political ads amid potential regulator clampdown
Meta execs are considering banning political ads in Europe following concerns that it may not be able to comply with new EU regulations.
Meta introduces two new advertising tools to Instagram
Meta has announced that it will introduce two new tools on Instagram in a bid to encourage additional revenues for advertising.
NSPCC taps into social trends for new Childline ‘Day in the Lonely’ campaign
Childline, the NSPCC counselling service, has launched a campaign which taps into social trends to help teens struggling with feeling lonely.
Makers names new VP of global production
Global producer network Makers has appointed Diane Jackson as its new vice-president of global production – a newly-created role.
Meta’s AI advertising tool Advantage+ splits marketers
Meta’s AI advertising tool Advantage+ was launched in August to overcome data restrictions introduced by Apple two years ago.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
TikTok can help with DIY as well as dancing in its latest campaign with Mother
TikTok has unveiled a new UK brand campaign with agency Mother, drawing attention to the idea that the app is more than just a ‘dancing app’.