Sir David Attenborough narrates Meta VR ‘Conquest of the Skies’ experience

Sir David Attenborough is set to narrate a virtual reality experience ‘Conquest of the Skies VR’ in partnership with Meta Immersive Learning and Alchemy Immersive.

Using Meta Quest 2 headsets, visitors of the experience at Westfield White City (29 November to 4 December) will be able to enter the virtual reality documentary narrated by Attenborough.

People will also be able to interact with butterflies, hummingbirds and flying dinosaurs through an augmented reality (AR) activation.

The experiential event debuts alongside the release of Sir David Attenborough’s VR series ‘Conquest of the Skies’ on Meta Quest TV, co-produced by Atlantic Productions and Meta.


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“With this activation, we wanted to use immersive technologies to bring to life the magic of Conquest of the Skies,” Alchemy Immersive activation creative assistant, Charlotte Fletcher, said.

“Through the power of VR and AR, people will be able to meet and interact with flying creatures, such as a Quetzalcoatlus, in the middle of Westfield.

“With the set design, we have worked to immerse members of the public so that we are enhancing these learnings from David Attenborough, who reminds us of the possibilities for connection and transformation for people, systems and planet.”

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