Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.
The Social Element enlists ex-Meta top talents for director roles
Global social media agency The Social Element has welcomed three new senior hires to bolster the agency’s creative, strategic and client servicing strength. The Social Element’s new appointments include Manu…
Read MoreMeta to consider charging Facebook and Instagram users for ad-free accounts
Meta-owned social media platforms Facebook and Instagram are considering rolling out charges for users who wish to subscribe to ad-free accounts
X/Twitter and Meta look to woo advertisers with new ad credit initiatives
X, formerly known as Twitter, is offering select businesses a one-time ad credit of US$250 (£198) in a bid to lure back smaller advertisers.
Government flouts Facebook advertising ban by openly targeting minority groups
The UK government is targeting minority groups with social media ads, despite Facebook having banned all advertising based on race.
Amazon’s advertising business boosts profits by almost £9bn
Amazon’s online advertising business has significantly helped the tech giant grow its revenue by 11% in the second quarter.
Meta to seek user permission before showing targeted ads after EU crackdown
Meta will now need to ask permission from its EU users before showing them targeted advertising after a series of regulatory rulings.
Twitter has lost 50% of ad revenue since Musk takeover
Elon Musk has admitted that Twitter has now lost around half of its as revenue since his highly-publicised takeover of the social media platform.
Meta ads deliver best results in three years as costs drop and conversions soar
Meta ads are currently performing better than at any point since April 2021, as costs reach a three-year low and conversion rates soar by 50%.
5 years on – has GDPR succeeded in bringing data abusers to heel?
Five years on from GDPR’s introduction, did the privacy policy achieve what it set out to do – and what lies in store amid post-Brexit tweaking?