The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Facebook faces mammoth £3bn data privacy lawsuit in London courts
A £3 billion lawsuit brought against Facebook over alleged breaches of data privacy has been given the go ahead by a London judge.
Snap shares plunge 35%, day after it lays off 10% of staff
Snap shares plunge 35% day after it lays off 10% of staff
Are Meta’s new fake AI labelling tools just a drop in the ocean?
Facebook and Instagram owner Meta has said that it will implement new technology to detect and label images generated by AI tools.
Sheryl Sandberg quits board of Facebook’s £92bn advertising empire
Sheryl Sandberg has stepped down from parent company Meta after turning Facebook from a simple tech start-up into a global advertising empire.
Labour goes back-to-basics with ‘Rishi’s raw deal’ spoof attack ads
Labour is taking a back-to-basics spoof approach to its new year campaigning with ‘Rishi’s raw deal’ attack ads appearing across the UK.
Tory party spends £50,000 on Rishi Sunak Facebook adverts in one week
The Conservative Party has dramatically ramped up its ad spend on Rishi Sunak’s Facebook page in the final weeks of 2023.
ASA uses Instagram influencers to share UK ad rules
The ASA has partnered with Instagram to publish a series of new videos all aimed at sharing key aspects of the rules advertisers must follow.
Meta selects Dentsu to tap into WhatsApp’s vast business potential
Global tech giant Meta has selected Japanese firm Dentsu as the first-ever agency to become WhatsApp’s worlwide ‘solution partner’.
Advertisers to waste £60bn on invalid web traffic in 2024
Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.