Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.
Meta bars political advertisers from using its new generative AI tools
Meta is set to bar political campaigns and other advertisers with regulated industries from using its new generative AI advertising products.
CMA cracks down on Meta’s exploitation of its advertising clients’ data
The Competition and Markets Authority (CMA) has forced tech giant Meta to stop exploiting its advertising customers’ data.
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
Meta launches paid-for ad-free subscription for Facebook and Instagram users in Europe
Meta’s Facebook and Instagram are now offering EU users the chance to pay to use ad-free versions of the sites for a £9 monthly subscription fee.
Meta adjusts Q4 outlook as Israel-Hamas war ‘softens’ ad spend
Meta has announced that its ad spend has ‘softened’ at the beginning of this fourth quarter, following the outbreak of the Israel-Hamas war.
Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.
Meta’s digital advertising rates plummet to 3-year low
Meta’s digital advertising rates have plummeted to a three-year record low, following a strong recovery from the ‘double recession’.
Meta rolls out generative AI tools for advertisers
Meta has announced it has begun introducing generative artificial intelligence (AI) tools that can create content like images and text for advertisers.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.