The ASA has partnered with a number of high-profile Instagram influencers to publish a series of new videos all aimed at sharing key aspects of the rules UK advertisers must follow.
Each video focuses on a single theme, such as clearly disclosing ads, tackling misleading messaging or being upfront about the price of goods and services.
The videos, which bring ASA rules to life, feature content creators @ThatsWatson, @YourBoyMoyo, @FatsTimbo, @simplysayo and @Shesnotfunny.
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The move forms part of the regulator’s five-year ‘AI-assisted, Collective Ad Regulation’ strategy which aims to ensure influencers in being honest and truthful, and highlight to consumers that the rules are in place and that they should report actors who go against them.
“These videos will help raise awareness of the ASA system and the rules that all UK ads must follow,” said ASA director of communications and marketing Donna Castle.
“We’re grateful to Meta and all the content creators for their help in bringing this initiative to life in such a creative and engaging way. It’s crucial that all advertisers, including those online, follow the rules that keep people safe and prevent them from being misled.”
Meta director of business partners Nick Baughan added: “Meta is committed to ensuring the people advertising on our platforms do so responsibly.
“We have a long standing partnership with the ASA and this new campaign will help not only the creators and advertisers on our platforms, but will benefit the communities using them.’’
