Global tech giant Meta has selected Japanese firm Dentsu as the first-ever agency to become WhatsApp’s worlwide ‘solution partner’, with the collaboration set to launch initially in the UK.
The partnership will primarily look to respond to the evolving ways in which consumers interact with brands, and facilitate business’ ability to offer more personalised services alongside deeper engagement.
As part of the agency’s partnership with WhatsApp, Dentsu has also developed a proprietary web platform for businesses to manage all access with their account, providing an end-to-end managed service from creation to analysis and optimisation.
“Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive,” Dentsu UK and Ireland CEO, Angela Tangas said.
“Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth.”
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She continued: “Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.”
The collaboration will additionally aim to harness the latest developments in AI technology to co-develop first-to-market products and solutions in media and brand activations via Meta’s extensive suite of apps.
“For people and businesses across the world, WhatsApp is a great place to get business done,” Meta VP of Northern Europe, Middle East and Africa, Derya Matras said.
“We’re looking forward to seeing how Dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.”
