LADbible and Google team up with Harry Kane to promote AI Bard feature

LADbible and Google have teamed up with Harry Kane in an effort to promote Google AI’s Bard feature.

The partnership has launched with a series of social media video showing the Bayern Munich striker experimenting with the technology, and has been translated into both languages to compliment both audiences.

Filmed in Munich, it shows Harry Kane creating playful scenarios to help with everyday situations he might have to deal with, including requesting ideas for different goal celebrations and explaining the offside rule during a rhyme to a young child.

The activation will go live on LADbible and SPORTbible channels, with the pair having a combined audience of 115.4 million.


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“It’s been a real treat to work with Google again as well as Harry Kane leveraging our highly engaged community of young people. Across our LADbible Group portfolio, we reach over a billion people every month,” said LADbible executive creative director LA Ronayne.

“We look forward to showing how brilliant Bard is as a cultural tool, by placing it at the heart of football culture”

Google UK CP of marketing Eileen Mannion added: “We’re thrilled to be teaming up with Harry Kane on our latest campaign which shows how Google’s conversational AI Bard, can help anyone – even an England football captain! – in everyday situations”.

“This series of content, shot with our friends at LADbible Group, shows how this technology can help Harry in his new life playing football in Germany”.

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