Google has kicked off a multi-channel campaign across the UK, France and Germany to showcase the ingenious ways users can discover the search capabilities available with the Google app. 
The campaign, developed in partnership by Stink Studios, aims to help consumers use the functions within Google’s app to discover the world more spontaneously.
Showcased across YouTube and social, the 24 15-second films use motion graphics and a selection of photographs to communicate clear use cases of the search engine’s app.
The films highlight everyday moments where the app can aid people, using visual and music recognition technology – from identifying items to finding a song.
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The campaign features local search insights, shopping behaviours, cultural trends and different contextual executions that have been created to address a range of audiences.
Created by the Alphabet-owned brand, the films will appear on YouTube and across all leading social media platforms.
“It’s been a joy to build upon the success of last year’s campaign, and we jumped at the chance to further collaborate with Google Creative Lab, Google Brand Studio, Stink Studios and Stink Films; operating as one extended team,” said Stink Studio executive producer Kate Sutherland.
“The campaign is a testament to the close collaboration we’ve fostered throughout the project and our genuine admiration for the truly innovative product.”
