The Advertising Association has convened an industry-wide taskforce to review the developments, benefits and opportunities that AI can offer to UK advertisers.
The taskforce will bring together senior representatives from across its membership in a bid to build a coordinated policy approach to establish ethical safeguards when working with AI.
The Advertising Association’s taskforce will also look to develop industry guidelines and work hand-in-hand with the Advertising Standards Authority (ASA) to ensure the use of AI in advertising campaigns is “transparent and legal, decent, honest and truthful”.
“The establishment of our AI taskforce comes at a critical time for AI and its use, not just in the UK but in advertising around the world. The taskforce will focus on the ethical usage of AI in advertising as well as helping develop the UK’s role globally for AI’s influence on marketing and advertising innovation,” Advertising Association CEO Stephen Woodford said.
“This taskforce draws from the strengths of our AA and Front Foot membership to include the best mix of senior technical, policy and legal experts across the advertiser, agency, platform, and media community.”
Set to meet quarterly, the taskforce will aim to place the UK at the forefront of AI in advertising, championing its ethical use across the industry and acting as a global hub for its development.
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Two member organisation will chair the taskforce, Google and VCCP, represented by advertising industry relations manager, EMEA, Yves Schwarzbart and managing partner and head of social innovation, Alex Dalman respectively.
Dalman added: “We believe that AI can unlock tremendous potential in advertising and marketing, and that generative AI in particular will be an accelerator of human creativity and innovation — but we also believe that it must be used responsibly.
“So, we’re very excited to be part of the AI Taskforce where we can help to guide the industry through its latest transformation and participate in important conversations about policy, ethics, and societal impact while keeping a focus on the incredible opportunities that AI presents.”
Schwarzbart continued: “With AI being the most profound technology shift that humanity is working on today, it is only right for the UK advertising industry to consider how we can be bold, yet responsible, in the way we harness the potential of AI.
“I am grateful to the Advertising Association for the opportunity to co-chair this important workstream together with Alex, and I look forward to helping play my part in finding the industry’s collective voice on AI and driving these discussions forward.”
