Burger King has altered its famous logo at its flagship restaurant in Leicester Square ahead of the coronation of King Charles III this weekend.
As well as the logo change – dreamt up by Splendid Communications – Burger King has hijacked several giant digital billboards to greet people travelling into London for the coronation, with the out-of-home stunts playfully proclaiming: ‘From one to another.’
The new ‘King’ logo has also taken pride of place on the brand’s social channels – run by social media agency Coolr – and will also feature in a nationwide print campaign.
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The release of the stunt comes as many brands look to celebrate the momentous occasion, with the likes of Heinz, Uber and Tesco all marking the event in their own way.