Subway has joined that ChatGPT battle that has been raging between between fast food giants McDonald’s and Burger King over the past several days with its own tongue-in-cheek dig.
The tête-à-tête began last week when McDonald’s unveiled a self-congratulatory billboard supposedly written by ChatGPT which answered ‘What is the most iconic burger in the world?’ with an ode to the Big Mac (naturally).
It arch-nemesis Burger King retorted with its own (supposedly) ChatGPT-penned ad that answered the question ‘Which burger is the biggest’ with another ode, but this time its own flagship – the Whopper.
“If there’s going to be a conversation on iconic sandwiches, Subway will of course get involved. What can we say – even ChatGPT knows our Footlongs are the biggest and best sandwich out there!” Subway UK & Ireland marketing director, Kirstey Elston said.
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It would seem however that Subway has settled the bickering pair’s argument with a AI-powered out-of-home creative of its own – reminding everyone that in terms of size, both burgers pale in comparison to the sandwich chain’s iconic Footlong.
Saatchi & Saatchi chief creative officer, Franki Goodwin added: “There’s a lot of chat about ChatGPT and, while we try not to get too caught up in hype trends, we couldn’t resist getting in on this conversation.
“It’s a big moment for Subway with the launch of the new Series menu, and what can we say – ChatGPT says they’re the biggest too.”
