Restaurant chain Burger King is looking to spark the interest of burger enthusiasts up and down the UK with its all-new ‘Foodfillment’ brand platform.
Created by London agency BBH and produced by in-house production arm Black Sheep Studios, Foodfillment will celebrate the burger joint’s enduring commitment to providing its customers with a hunger-satiating food experience.
Led by three tongue-in-cheek spots directed by Taso Alexander, the campaign will run via TV, out-of-home, radio and in-store, tapping into the “warm fuzzy feeling” of finishing a Burger King meal.
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“Ultimately, food is all about satisfaction. But satisfaction is about more than just being full,” said Burger King UK chief marketing officer, Katie Evans.
“It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”
Featuring new brand spokesman Martin, the ads illustrate through a variety of comedic scenarios how some of life’s so-called most joyous moments simply don’t match up to the satisfaction that Burger King can provide.
BBH deputy executive creative officer, Felipe Serradourada Guimaraes added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”
