Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
John Lewis’ Christmas ad beats Asda’s with 217m views in just one day
After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.
Kevin the Carrot stays Home Alone for Aldi Christmas 2022 advert
Kevin the Carrot makes his much-anticipated TV return today, Thursday, November 10 as Aldi launches its full Christmas advert for 2022.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
WATCH: Kevin the Carrot is back as hero of Aldi Christmas 2022 World Cup advert
Kevin the Carrot is back for Aldi Christmas 2022 World Cup advert, making a comeback in a 50-second teaser for the festive ad campaign.
Starcom fights off UM to secure lucrative Aldi account
Starcom has secured ‘Big Four’ grocer Aldi’s lucrative media account, valued at £66 million, following a extensive review earlier this year.
Aldi to pick one of two agencies amid a £60m media review
Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
Aldi gets a Lidl Black Friday ad banned from a national newspaper
A Lidl newspaper ad for a Black Friday sale has been banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.