Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
The news comes a month after Aldi had a Lidl ad banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.
UM is the creative agency that currently runs Aldi’s marketing campaigns across the UK.
The discounter’s creative work has also been handled by IPG’s McCann UK since 2005. In 2019 Aldi made McCann Worldgroup’s social media brand Live UK its head of social campaigns.
READ MORE: Lidl accuses Tesco of ‘ripping off’ its logo in £2.35m court case
Spokespeople from Starcom and UM declined to comment on the media review.
Aldi recently told Campaign Live: “Aldi works with a number of partners and regularly reviews the services we receive from external organisations, including our media buying services.”
In June of this year Aldi placed out-of-home (OOH) van advertisements outside M&S stores across the UK after winning a legal battle against the brand with regards to Aldi’s Cuthbert the Caterpillar cake.
Click here to sign up to Marketing Beat’s free daily email newsletter
