Kevin the Carrot has made a welcome return this festive season as Aldi has launched its much-anticipated Willy Wonka-themed Christmas advert for 2023.
Asda welcomes another Aldi alum as its new VP of marketing
British supermarket giant Asda has announced its appointment of Adam Zavalis as its new vice president of marketing.
Nando’s? Nah, ‘Nan goes’ to Aldi, says supermarket giant in cheeky stunt
Supermarket giant Aldi has marked the launch of its brand new Nando’s inspired range with a tongue-in-cheek stunt aimed at the restaurant chain.
Aldi appoints new marketing director as it teases ‘exciting plans’ for 2024
Aldi has named Kyrsten Halley as joint marketing director, leading the discount grocer’s marketing team and strategy as it teases “exciting plans” for 2024.
Asda poaches Aldi’s top marketer
Supermarket chain Asda has named David Hills as its new chief customer officer effective immediately. He joins from rival grocer Aldi.
Aldi looks to get a cheeky rise out of jobseekers with playful new campaign
Aldi is looking to entice job applicants with the latest iteration of its long-running OOH campaign that looks to create a distinctly quirky brand identity.
Action for Sugar declares war on HFSS brands marketing to children
The health group Action for Sugar has called for breakfast cereals and yoghurts high in fat, sugar and salt (HFSS) to remove any packaging that could appeal to children.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
Aldi launches rosé-dispensing billboard in central Manchester
Aldi has launched an experiential out-of-home activation in the heart of Manchester this week with a weather-respondent billboard dispensing…