Publicis-owned Starcom has secured ‘Big Four’ grocer Aldi’s lucrative media account, valued at £66 million, following an extensive review earlier this year.
Despite having held the Aldi account since 2005, Starcom beat UM to the punch and will now handle the German brand’s media strategy, planning and buying.
IPG Mediabrand’s UM will however retain Aldi’s creative account and social media activity, with a brand spokesperson confirming to Campaign that Starcom will take over the account beginning January next year.
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They added: “We would like to take this opportunity to thank Universal McCann for the integral part they have played in our growth over the last 17 years, and we look forward to our next phase of growth with the Aldi One team.”
Commenting on the news, a UM statement read: “We’ve had a long, strong partnership with Aldi and are incredibly proud of all the great work we’ve accomplished, together. We wish them nothing but the best and continued success.”
