Aldi UK’s marketing director Adam Zavalis has left the company after close to three years in his post as he looks for a ‘new challenge’.
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad
Aldi has once again taken aim at MS’ Colin the Caterpillar Cake, using a King Charles III coronation advertisement to poke fun at the retailer.
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
The Craft Beer Co. vs M&S: Was the t-shirt copyright row just a storm in a pint glass?
In the latest high profile copyright row, M&S has pulled a t-shirt from sale after The Craft Beer Co. accused it of “ripping off” its trademark name.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.