British supermarket giant Asda has announced its appointment of Adam Zavalis as its new vice president of marketing.
Zavalis, who is due to join the retailer titan in November, will lead Asda’s marketing team and agency partners overseeing the creation and execution of campaigns aimed at connecting customers to Asda’s range of products.
Beginning his career working for international marketing agencies in the UK and Singapore, Zavalis has spent the last decade in the retailer sector, working in companies such as Aldi and Boots.
His most recent position was as marketing director at Aldi for the past eight years, from which he earlier this year abruptly announced his intention to quit in a LinkedIn post, claiming he was on the search for a ‘new challenge’.
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This move follows Asda’s previous recruitment of another senior marketer from Aldi earlier this year, poaching David Hills, the rival supermarket’s former group director of marketing and communications, as its new chief customer officer.
“Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots,” said David Hills, who joined Asda this September as part of its executive leadership refresh.
“His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”
Zavalis, who will be reporting to Hills, added: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”
