Cadbury has announced that it is launching Twirl Caramel with a series of adverts hidden in unique and unexpected places.
Next Fifteen agrees £310m acquisition of M&C Saatchi
Next Fifteen Communications has reached an agreement to buy British ad agency M&C Saatchi for just over £310 million.
Tesco ditches HFSS multi-buy deals despite government push-back
Tesco has announced that it is committed to removing multi-buy deals on HFSS products despite the government delaying HFSS bans for a year.
Dame Deborah James partners with In The Style
Ecommerce fashion retailer In The Style has announced a new partnership with Dame Deborah James and her Bowelbabe Cancer Fund.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
40% of UK agencies currently have all-white workforces, report reveals
Hallam and The Agency Collective, two UK-based marketing agencies have released a report looking into the true state of diversity in UK agencies.
In Pictures: The launch of Coke Studio
Yesterday, Marketing Beat attended the launch of the platform at London’s music venue, Troxy
Saas firm Perfect Corp to create Top Gun: Maverick-themed experience for fans
SaaS firm Perfect Corp has partnered with Paramount Pictures’ long awaited blockbuster Top Gun: Maverick to create an AR interactive experience.
Virgin Wines partners with GWR and Currys in bid to expand brand awareness
Virgin Wines, has been appointed as the wine partner of Great Western Railways (GWR) and has penned a partnership with tech retailer Currys.
Boots UK announced as Love Island’s beauty partner
Health and beauty retailer Boots has been announced as the official beauty partner of the ITV reality show, Love Island.
Posher than posh: Marmite celebrates release of Truffle flavour with ostentatious campaign
Marmite has launched an innovative out-of-home campaign to promote the release of its latest ‘Truffle’ flavour, created by Adam&EveDDB.
WPP leaders declared ‘role models’ for championing diversity
A total of 15 WPP leaders have been named in the Empower Role Model Lists 2022 for driving inclusion for people of colour in business.
Google showcases its Pixel 6 ‘Magic Eraser’ tool in new campaign
Google has launched a campaign to showcase its Pixel 6 ‘Magic Erase’ tool with creative input from agencies Anyways Creative and Amplify.
Ford reaches deal to sponsor RideLondon
Global motor giant Ford has agreed to become one of RideLondon’s key sponsors for the upcoming event, taking place 27 to 29 May.
Shhh!: Cadbury hints launch of Twirl Caramel with hidden adverts
Cadbury has announced that it is launching Twirl Caramel with a series of adverts hidden in unique and unexpected places.
Next Fifteen agrees £310m acquisition of M&C Saatchi
Next Fifteen Communications has reached an agreement to buy British ad agency M&C Saatchi for just over £310 million.
Tesco ditches HFSS multi-buy deals despite government push-back
Tesco has announced that it is committed to removing multi-buy deals on HFSS products despite the government delaying HFSS bans for a year.
Dame Deborah James partners with In The Style
Ecommerce fashion retailer In The Style has announced a new partnership with Dame Deborah James and her Bowelbabe Cancer Fund.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
40% of UK agencies currently have all-white workforces, report reveals
Hallam and The Agency Collective, two UK-based marketing agencies have released a report looking into the true state of diversity in UK agencies.
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