SaaS firm Perfect Corp has partnered with Paramount Pictures’ long awaited blockbuster Top Gun: Maverick to create an AR interactive fashion experience.
Using the AR firm’s try-on app YouCamMakeup and its photo editing app YouCamPerfect, film and fashion fans can immerse themselves in the Top Gun universe with all-new filters and animated effects.
With the movie studio’s 1986 original Top Gun film becoming a global fashion icon, notably driving sales of sunglasses worlwide, Perfect Corp will be using its AR technology to help viewers better connect with the fashion items on display in the new movie, helping featured brands drive sales and increase exposure.
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Both YouCamMakeup and YouCamPerfect Apps are currently available for download via the App Store and Google Play Store, Top Gun: Maverick will be released in UK theatres on 27 May.
“We are thrilled to continue our partnership with Paramount, for another interactive movie experience, this time surrounding the highly anticipated release of Top Gun: Maverick,” Perfect Corp. Founder and CEO, Alice Chang said.
“We are excited to introduce a heightened level of viewer engagement by connecting Top Gun fans with an immersive AR movie experience with a tap on their smart phones. By combining striking animations inspired by the vivid backdrops of the film, with AR virtual try-on effects, we are creating more impactful movie moments for viewers.”
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