Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
WPP supports the newly founded Black Equity Organisation to advance equity and justice
WPP has collaborated with The Black Equity Organisation (BEO), launching today to advance equity and justice for Black people in Britain.
Del Monte Foods snaps up tennis ace Cameron Norrie for marketing partnership
US canned fruit and veg firm, Del Monte has embarked upon a new commercial partnership with British men’s tennis number one Cameron Norrie.
Around the world in 80 days: Toys R Us mascot embarks on worldwide promo tour
Toys R Us is gearing up to launch its first-ever ‘360’ global marketing campaign next month, with its mascot embarking on a world tour.
April Fool’s gone wrong: Bier Company misleads mailers with ‘free beer for life’ claim
The ASA has banned two Bier Company ads for misleading people with a false April Fool’s ‘FREE BEER FOR LIFE’ promotion.
Waning influence: UK public turning its back on influencers amid deep-rooted mistrust
Research carried out by customer experience platform Emplify has found that the UK public ave a deep-seated distrust of so called influencers.
Corgis and cosmetics: Superdrug and N2O celebrate Queen’s Platinum Jubilee with bus experience
Superdrug has partnered with creative agency N2O to celebrate the Queen’s Platinum Jubilee with an ‘Instagrammable’ onboard bus experience.
Volkswagen parodies classic movie moments with latest ident series for ITV
As part of its ongoing partnership with ITV movies Volkswagen has released of a new series of humorous idents, created with Adam&EveDDB.
Adam & Eve/DDB encourages staff to come into the office four times a week
Omnicom-owned Adam and Eve/DDB has introduced a ‘Four&Flex’ model that encourages staff to come into the office four days a week.
Meta opens interactive woodland garden at RHS Chelsea Flower Show
Tech giant Meta has opened its interactive, woodland-inspired RHS Chelsea Flower Show Garden to the public.
Glenlivet challenges whisky drinker stereotypes with #BreakTheStereotype campaign
Glenlivet has unveiled its #BreakTheStereotype campaign in a bid to change ‘the outdated’ stereotype of the whisky drinker one image at a time.
9 in 10 consumers are happy to shop second hand, Virgin Media O2 reveals
Virgin Media O2 has revealed that the stigma of buying used goods is now a thing of the past, as nine in ten people now like shopping second hand.
B&Q launches OOH push to support ‘Change. Made Easier.’ campaign
B&Q and London agency Uncommon have created a new set of out-of-home materials to support the DIY brand’s ‘Change. Made Easier.’ campaign.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
WPP supports the newly founded Black Equity Organisation to advance equity and justice
WPP has collaborated with The Black Equity Organisation (BEO), launching today to advance equity and justice for Black people in Britain.
Del Monte Foods snaps up tennis ace Cameron Norrie for marketing partnership
US canned fruit and veg firm, Del Monte has embarked upon a new commercial partnership with British men’s tennis number one Cameron Norrie.
Around the world in 80 days: Toys R Us mascot embarks on worldwide promo tour
Toys R Us is gearing up to launch its first-ever ‘360’ global marketing campaign next month, with its mascot embarking on a world tour.
April Fool’s gone wrong: Bier Company misleads mailers with ‘free beer for life’ claim
The ASA has banned two Bier Company ads for misleading people with a false April Fool’s ‘FREE BEER FOR LIFE’ promotion.
Waning influence: UK public turning its back on influencers amid deep-rooted mistrust
Research carried out by customer experience platform Emplify has found that the UK public ave a deep-seated distrust of so called influencers.
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