Pinterest has announced a slate of new and updated products and features for users, advertisers and agencies, in a bid to shake up the social media site’s consumer experience.
During its annual Pinterest Presents advertiser summit, the social media site announced it was to start offering new formats and tools for advertisers and brands, such as a premiere spotlight on search and home feeds, as well as a new interactive solution to showcase ads.
In addition, to boost their performance, brands now have the opportunity to create an engaging ‘quiz’ experience for consumers. A new creative studio will give them a quick way to generate lifestyle imagery for product pins.
The updates follow data from Pinterest that revealed shopping as a core experience on the platform, with 55% of users thinking of Pinterest as a place to shop.
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New features to enhance the shopping experience for consumers include mobile deep links and direct links to help direct users to retailer’s websites and an expanded ecommerce integration ecosystem.
Other more general updates to the social media site include improved automatic business tools to help agencies manage their client’s presence and new collage features for users to shape their vision on Pinterest.
“We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full-funnel solution,” said Pinterest chief revenue officer Bill Watkins.
“We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”
The latest site update follows Pinterest recently poaching former Meta and Google executive, Clément Schvartz, as country manager of Europe, Middle East and Africa (EMEA) growth sales.
