PayPal has appointed Uber Advertising’s vice-president and general manager Mark Grether to oversee its fledgling advertising proposition.
PayPal follows in Revolut’s footsteps by entering ad sales market
PayPal is set to follow in the footsteps of Chase and Revolut by entering into the advertising sector in a bid to leverage its vast first-party data.
DMA urges next government put AI at centre of data protection strategy
The Data & Marketing Association (DMA) is calling on the next government to put AI at the centre of its growth and innovation strategies, and has set out a ten-point…
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YouGov reveals max ad load streaming viewers will accept
Viewers are only prepared to accept around 3-5 minutes of ads per streaming hour before they reach the max ad load that they’re ready to deal with
Tesco tells suppliers retail media will be ‘bigger than TV’ by 2025
Tesco has told suppliers that retail media will be “bigger than TV” by 2025 as it announced plans for 6,000 digital advertising screens in its stores by the end of the year.
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
Channel 4 now most popular public broadcaster with young people
Channel 4 has seen its streaming revenues grow by more than a fifth (22%) year-on-year, registering a total of 6.5 billion viewer minutes.
Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
