Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
Havas rolls out AI-powered solution to tackle cookieless future
Havas Media Network is laying solid foundations with ‘Converged’ an AI-powered planning and insight solution for brands in the post-cookie era.
VIOOH shares emissions data publicly in industry first
VIOOH has partnered with carbon intelligence platform Cedara to share its emissions data publicly in a first for the DOOH advertising sector.
Channel 4 boosts brand recall by 81% in fight against ad slump
Channel 4 is fighting back against the slump in ad revenues with a number of streaming innovations designed to enhances advertisers’ impact.
European Union agrees ‘historic’ deal to regulate use of AI
The EU has reached a historic deal to regulate the use of artificial intelligence, with the provisional agreement set to be the world’s first.
Sportswear brand uses real-time weather data to say ‘Go out anyway’
An innovative DOOH campaign by Columbia Sportswear uses real-time weather data to provide personalised ads which lean into the unpredictability of the weather.
OOH in 2024: 6 key trends defining the future of out of home advertising
VIOOH’s Gavin Wilson outlines the six key trends he expects to see in outdoor advertising and prDOOH throughout 2024.
Apple partners with David Hockney for Battersea Power Station extravaganza
Apple has partnered with renowned British artist David Hockney to create a specially-designed Christmas light display on the facade of its HQ.