WPP’s media investment arm, GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
The new custom offering will look to provide GroupM’s clients with a pathway to using the Amazon marketing cloud to optimise their business performance.
Clients’ maturity level will be rigorously assessed with the Amazon marketing cloud in order to better align their business needs with the most suitable cloud solutions.
“Amazon Ads’ robust product suite can return the best benefit for brands when there is a clear path forward that can be easily navigated,” Amazon Ads director of global customer development, Amy Armstrong said.
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“Working with GroupM Nexus to unlock the power of Amazon Marketing Cloud (AMC) will give brands an in-depth understanding of where they’re at in their AMC maturity, and that’s the first step in building tailored programs that work.”
The media investment firm’s team of commerce experts will allow marketers to know where they are in their Amazon marketing cloud journeys, returning tangible custom action plans that will help them optimise cross-channel campaign performance.
GroupM North America executive director commerce, Lauren Lavin added: “As Commerce rapidly evolves, advertisers need increased visibility, ease and confidence to maximise marketing opportunities.”
“We understand that driving profitability and seeing returns on investment is only possible when rooted in foundational insights. In collaboration with Amazon Ads, we have created proprietary benchmarks that allow clients to determine which Amazon Marketing Cloud solutions
best meet their desired outcomes.”
