Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
Government launches new campaign to drive investment to ‘superpower’ tech
The government is launching a new campaign to help boost scale-up tech businesses known as “unicorn companies” in the UK. The ‘Science and Tech is our Superpower’ campaign from the…
Read MoreSainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Chartered Institute of Marketing warns AI adoption is outstripping professional skills
The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
LinkedIn coffee truck fuels Gen Z professionals with on-the-go career advice
LinkedIn’S brand campaign features a novel live activation and a digital and influencer campaign, created with creative agency VCCP.
Data: Marketers are facing an AI skills ‘crisis’ with 52% lacking crucial data skills
The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
UK voters to face barrage of political ads as data rules loosened
UK voters are set to face a concerted barrage of political ads over the coming months as campaigning for the upcoming election gets in full swing.
Facebook faces mammoth £3bn data privacy lawsuit in London courts
A £3 billion lawsuit brought against Facebook over alleged breaches of data privacy has been given the go ahead by a London judge.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Publicis Groupe EMEA launches new B2B proposition
Publicis Group EMEA has launched Publicis PRO, a new advanced B2B offering for its clients across the region.