Nectar 360 has partnered with ad tech firm The Trade Desk to enable brands to curate targeted retail media campaigns tailored to Nectar audiences.
Are Meta’s new fake AI labelling tools just a drop in the ocean?
Facebook and Instagram owner Meta has said that it will implement new technology to detect and label images generated by AI tools.
CMA says Google cannot phase out third-party cookies until its concerns are addressed
The CMA has said that Google “cannot proceed with third-party cookie deprecation” until its concerns are resolved.
Spoof agency slams adland ‘carbon neutral’ claims in stunt
Spoof agency Atmospheric has taken aim at the use of the term “carbon neutral”, with a fake campaign announcement.
Little Dot Studios onboards Blue Ant Media to grow FAST channels
Little Dot Studios has been selected by Blue Ant Media and Rights Booster to oversee the monetisation of their FAST advertising inventories.
WPP launches new AI model to help organisations boost transformation
WPP’s media investment group announced the launch of a propriety AI Marketing Maturity Model to support the use of AI to carry out transformational measures.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Brandwatch reveals marketers’ top priorities for 2024
Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.