Tesco is offering a new AI-powered ‘hyper personalised’ Clubcard promotion for millions of its customers, offering them the chance to win up to £50.
Asda links up with Diageo to trial in-store digital screens
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In…
Read More
Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
Revolut eyes up ad sales market as it waits for banking licence
Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
Amazon CEO: tech firm is using AI to supercharge ad personalisation
Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
Channel 4 registers strongest-ever streaming figures
Channel 4 registered its biggest ever month for streaming in March, with the record figures spearheaded by growth from young viewers.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
SeenThis updates dashboard to help advertisers track emissions
SeenThis has relaunched its Emissions Dashboard, enabling advertisers to assess the carbon footprint of their marketing campaigns.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
