Over two-thirds (67%) of SME owners currently believe that the UK should reform its data protection laws to remain a leading tech hub.
ASA sets deadline for new digital image alteration guidelines
The ASA has set a deadline to tackle issues around digitally-altered images in advertising and their potentially harmful impact on body image.
Good-Loop launches programmatic advertising packages with ethical spin
Online advertising company Good-Loop has launched a new programmatic package with an ethical spin; the aim to help brands create a scalable, positive impact.
Google admits to sending over a third of Safari ad revenue to Apple
Tech giant Google is estimated to be sending over a third (36%) of its Safari advertising revenue to Apple.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
ICO issues close to £200k in fines for ‘illegal’ direct marketing
The Information Commissioner’s Office (ICO) has fined three companies offering financial services a total of £170,000 for illegal direct marketing.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
House 337 sets up pioneering AI ethics committee
House 337 has launched an AI ethics committee to regulate its usage of the technology and ensure safety and transparency for its clients.
Amazon Ads unveils new measurement features giving advertisers more control
Amazon Ads has unveiled a host of new features, giving advertisers more control across their campaign planning, activation and ad measurements.
Sky becomes first UK publisher to report off-platform video success
Sky Media has become the first UK digital advertising publisher to be able to report off-platform distributed video, bringing transparency to the sector.