Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
SeenThis updates dashboard to help advertisers track emissions
SeenThis has relaunched its Emissions Dashboard, enabling advertisers to assess the carbon footprint of their marketing campaigns.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
JP Morgan ventures into ad sales market to capitalise on extensive first-party data
JP Morgan has entered the ad sales market with Chase Media Solutions, which will look to help brand’s clients better target customers.
3D art installation spotlights ‘Unicorn Kingdom’ tech sector
A 3D art installation has been created to throw a spotlight on the UK tech sector in the latest iteration of the ‘Unicorn Kingdom’ campaign.
Currys cooks up spicy new offer with Curries for Tech scheme
The new Curries for Tech initiative lets Currys’ customers exchange old tech and unwanted electrical devices for a free meal.
BT and Global partner to supercharge UK’s DOOH advertising
BT and Global have inked a 10-year partnership to upgrade the UK’s ‘legacy payphones’, bringing hyper-local advertising to 200 towns and cities.
IAB Europe publishes landmark digital ad GHG mapping report
IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.
Final frontier: Brands will be able to advertise on Moon by 2026
A lunar rover made by former NASA and SpaceX engineers is set to offer brands the chance to advertise on the surface of the moon from 2026.
Hellmann’s unveils new AI tool as part of mission to help people cut food waste
As part of Food Waste Action Week, Hellmann’s has created a new AI-enabled food waste tool to help households use up more of the food they have in their fridge, with a series of great tasting recipes.