High street retailer TK Maxx has launched its 2022 Christmas campaign, ‘Nail Christmas for Less’.
In partnership with advertising agency Wieden+Kennedy London for the seventh year running, the advert is directed by acclaimed director Max Siedentopf.
The TV advert will launch in Coronation Street on ITV on 28 November and be supported with print, digital, social, influence and PR activity.
Customers are encouraged to use the hashtag #NailChristmasForLess on social media to join the conversation.
“Christmas is back and this year value is more important than ever. The solution? TK Maxx of course,” Wieden+Kennedy London creative directors Hannah Smit and Paddy Treacy said.
“They’ve got everything you need to Nail Christmas for Less. Which is exactly what happens in our fun, fashionable and festive high-five-fuelled spot, dreamed up in collaboration with the wonderful Mr. Max Siedentopf.”
TK Maxx group director Deborah Dolce added: “With the ongoing cost-of-living crisis, we know this is a tough year and, for many people, Christmas is such an important time to come together with loved ones,”
“Sharing presents is an integral part of the festivities – we all love to treat our friends and family.
“So, we just wanted to let people know you can still do a brilliant job by shopping at TK Maxx; there’s no need to compromise on brands and quality because our gifts are available for up to 60% less than the recommended retail price. And as our upbeat advert highlights, when you find the right gift, at the right price, the feeling is undeniably infectious.”
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