MB caught up with Gymshark’s chief branding officer Noel Mack and CEO Ben Francis at Gymshark’s new store with to discuss the importance of marketing, campaign successes, failures and fierce competition.
Disney unveils 100th anniversary celebrations
The Walt Disney Company has announced a raft of immersive experiences, exhibitions and concerts next year as it prepares to celebrate its centenary.
Equity Release Supermarket unveils first ever TV campaign
Equity release advisory service, Equity Release Supermarket has launched its first ever television advert.
Studio.co.uk launches Christmas marketing campaign with ITV and Global
Online retailer Studio.co.uk has bolstered its 2022 ‘Get Christmas Ready’ marketing campaign in partnership with ITV Daytime and commercial radio group Global.
Fentimans appoints Jayne Andrews as marketing director
Soft drinks and mixer brand Fentimans has named Jayne Andrews as its new marketing director.
Christmas ads 2022: TK Maxx ‘Nails Christmas for Less’
High street retailer TK Maxx has launched its 2022 Christmas campaign.
MullenLowe Group UK launches campaign to drive nurse recruitment for NHS England
MullenLowe Group UK has launched its multi-channel campaign, We Are Life-Changing Careers, in a bid to help drive nurse recruitment for NHS England.
Specsavers partners with Ekimetrics to transform MMO
High street optician Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to Marketing Mix Optimisation (MMO).
Nigella Lawson named new Ocado ambassador
TV chef and acclaimed food writer Nigella Lawson has partnered with online-only grocer Ocado to help the nation fall in love with store cupboard staples.
Brothers Cider launches £300,000 Halloween campaign
Brothers Cider has launched a new campaign ahead of Halloween to drive awareness of the brand’s association with the celebration.